Cinematic Soul. Social Heart.
Meet Quirky Tokri
We are an integrated brand communication agency dedicated to crafting powerful, purpose-led stories that transform lives.
Our Story
True to our name — a Tokri, a humble, handmade Indian basket — we gather and carry stories that matter, weaving together every thread of hope, resilience and change from India’s grassroots.
We are a passionate collective of storytellers, filmmakers, and development professionals driven by one belief: powerful stories can spark action and transform lives. For over a decade, we have partnered with non-profits, governments, and forward-looking brands to amplify voices too often unheard — crafting films and campaigns that turn social impact into moving visual narratives.
As a social sector specialist, we don’t just capture projects; we celebrate the courage behind them. And as your brand communication ally, we help you articulate your larger purpose — so your message doesn’t just reach people, it resonates deeply with them. Impact made cinematic. That’s our promise.
Our Guiding Values
Respect for community & their beliefs
We honour local wisdom and seek consent-led partnerships in every story we tell.
Collaborative storytelling
Narratives are co-created with our partners, giving communities agency over their voice.
Empathy
We listen deeply to understand lived realities before we ever roll camera.
Ethics
Responsible filmmaking practices guide us—from informed consent to dignified representation.
Accountability
We stay answerable to the communities we serve, reporting back with transparency.
Transparency
Open processes and clear communication build trust with every collaborator.
Equity
We champion fair representation on screen and within our teams and partners.
Sustainability
Our productions minimise footprint and prioritise people and planet long-term.
Purpose-led films rooted in communities across India.
From the Himalayas to the Deccan plateau, we immerse ourselves in the lived realities of partners and the people they serve. Every story is grounded in months of field research, co-created scripts, and shared ownership of the narrative.
- Collaborations across Punjab, Rajasthan, Jharkhand, Odisha, Bihar, and beyond
- Campaigns for governments, non-profits, and purposeful brands
- Stories spanning agriculture, health, gender equity, and livelihoods
- Crews that prioritize consent, safety, and cultural nuance on every shoot
short films and learning modules produced
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states where we have collaborated with partners
Communications support designed for social impact.
Quirky Tokri brings together filmmakers, designers, strategists, and development experts to create storytelling that inspires action and strengthens programmes on the ground.
Cinematic Films & Documentaries
Immersive narratives shaped with stakeholders—from ideation and scripting to production and post.
Communication Design & Strategy
Purpose-led brand systems, campaign blueprints, and storytelling toolkits that align teams around shared intent.
Material Design & Illustration
Human-centred assets, from learning modules and reports to illustrated storybooks and toolkits.
Capacity Building & Workshops
Participatory trainings that help partners capture, edit, and sustain storytelling in-house.
Measurable effort that turns purpose into momentum.
A decade of documenting change has taught us that sustained storytelling can unlock resources, shift policy, and restore dignity. These numbers reflect the time, trust, and collaboration invested in every partnership.
hours of sectoral films developed
hours embedded in field research and production
hours of research & consultation delivered
diversified storytelling products co-created
The Leadership Team
Meet the people behind our cinematic storytelling and purpose-led communication.
Achin Phulre
Chief Executive Officer
A professional photographer and a film maker with a proven track record in the social sector, Achin’s expertise lies in sustainable development, community institutions, value chain and integrated natural resource management.
Achin is known to be an astute design professional and holds a post-graduate diploma in forest management with specialization in Development Management from Indian Institute of forest management. He has worked closely with tribal communities of western Rajasthan with SRIJAN for 5 years in Pali, Rajasthan and has relevant experience in capacity building and community mobilization.
His understanding of the language of light and colours is complemented by his experience in the social sector, and gives him the ability to capture films with stunning nuance and context.
Jigyasu Pandey
Chief Creative Officer
Jigyasu's varied interests reflect in his unique career trajectory. Having started as an electronics engineer, he went on to pursue post graduation from MICA, Ahmedabad in Brand management and advertising.
His love for languages and his keen eye for cultural insights paved his way for a career in strategy. As a strategist, he has led multiple government and brand campaigns.
Having written several scripts across formats, he believes that a good story has the power to change the world.
Ready to make stories that move hearts?
Join our collective of filmmakers, strategists, and changemakers to craft cinematic narratives that travel from grassroots to global conversations.